Unionlogix- Case study
EXPLORING THE SITUATION
BACKGROUND
The company was owing to annual Google Search Algorithm updates with 100k+ URLs which consist of US-based Education and General Knowledge Sites. The main issue they were facing was a rapid drop in organic traffic. It was lowering at an annual rate of 20% which is a fast pace to lose organic traffic. Hence, we stepped in place to help them regain their traffic.
Site Traffic in Millions (US)
- Organic Traffic
- Organic Unique
CLIENT’S VISION
GOALS
The goal of our client was to strategize their recovery from the fall that they had.
.
Methodology
The strategy that was planned for this client was the funnel strategy.
Situation Analysis
The site mainly suffered from algorithm compliance as well as some content issues. This was discovered after a deep and thorough analysis of the site.
Process Required
To help with the migration of the website, Unionlogix was used as well as content curation to maintain high-quality content and also to fill in the needs of the algorithms.
Site Traffic in Millions (US)
FROM WHERE Union Logix PICKED UP
GROWTH
The process was smooth as Unionlogix helped pick up the organic traffic and make it steady. The website recovered at a 10% rate in organic traffic. It is forecasted to increase at a 15% rate in 2023.
RECOVERY FROM THE DIP
Reclaiming Position
Organic Traffic
Daily Active Users
Impressions
Mobile Users
WHERE WE ARE
The Journey Continues
Unionlogix believes in the data-driven decision-making approach which has led to higher satisfactory results for the site. While keeping the client’s goal in mind, it has provided top results while being conceited with the algorithm trends and updates.
It has avoided any unwanted surprises that were forecasted in a performance plunge. Moreover, it also showcases the potential of Unionlogix. It has the right knowledge pool, and experience in the Digital Marketing Industry and also holds the best expertise.
- Organic Search
- Others
- Referrals
- Direct
